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About Bill 

Bill Ash is living proof of the value of an 'examined life'.

— Chyonne Kreltszheim, Leadership Development Facilitator & Coach

Bill is intelligent and well trained in his practice … He is willing to learn from others and share his wisdom with those in need within his community…for me this is a true hallmark of leadership. 

— Dr Lewê  Atkinson, Global Partner, Haines Centre


Bill Ash is a true lifelong learner and thought leader. He has a unique perspective and is generous in offering his wisdom to a new generation of leaders and parents.

— Mel Scott, Senior Lawyer, Podcast Host and Content Creator

In 2016, Bill moved on from being an experienced corporate leader and lawyer to become an executive and life coach. He lives with his partner Margi Brown Ash on acreage in Brisbane, where they raised their four children. 

Bill's passion is gaining insight into how our conversations affect everything we think, say, and do; and how they enhance our relationships in our families, workplaces, and society. 

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Bill has grown his understanding of conversations and relationships through working in law firms and corporations in Brisbane, Sydney, Houston, Toronto, and Hong Kong; and before he became a parent, traveling to cities, towns, and villages in North and South America and Asia, engaging in conversations and forming relationships with people from all walks of life, cultures, and identities; and more recently joining in raising money for Oxfam through cycling in Sri Lanka. 

To gain insights into the skills enabling us to have more effective conversations and grow our relationships, Bill pursued formal studying and training by:  

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  • Gaining a Master of Counselling at Queensland's QUT, focusing on strengths, solutions, listening, and collaborative practices.

  • Gaining a Graduate Diploma of Ontological Coaching at the Newfield Institute, understanding how the dynamic interplay of our language (listening and speaking), our moods and emotions, and our body (physiology and body language) inform everything we think, say, and do.

  • Working with the US based Jean Houstona world leader in human potential.

  • Becoming an Associate with the Taos Institute, participating in workshops and seminars with global thought leaders, including Ken Gergen and Harlene Anderson.

  • Acting as a mentor/coach within the Wesfarmers Group (including being part of the indigenous and Women in Business programs) and mentoring programs for QUT, the Association of Corporate Counsel Australia, and Out for Australia. 

  • Exploring how our stories inform our way of being through studyinNarrative Therapy at Dulwich Centre, Adelaide. 

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